says both changes do grave harm to the beloved model. The other was the widespread use by football and basketball players of the transfer portal, a website that allows student athletes to announce their interest in switching to another college so that coaches from other institutions can reach out, as they sometimes do in mere minutes. One was the allowance of name, image and likeness compensation, which is essentially the ability of student athletes to engage in and be paid for outside advertising deals. and its members spent years trying to prevent two changes to the collegiate athletics model. member institutions have spent their valuable time arguing (and losing) before courts and pleading on Capitol Hill for special protections of their “amateur” model, in which student athletes play their sport purely for the enjoyment of the activity, all while their coaches and administrators make millions. The problem has been the lack of direction and vision from the so-called grown-ups in the room - the National Collegiate Athletic Association. As regents, trustees, presidents and athletic directors, we promised to focus on our universities as academic institutions first and sponsors of intercollegiate athletics second. This is a money grab, and a shameful time for all of us involved in college athletics and higher education. But now that TV executives with no interest in academics are influencing these decisions, conferences that were once schools of similar academic value and region have been dragged into direct competition, regardless of the impact it has on student athletes. Football was already a huge business for many large state universities. This past year, the Big Ten signed a seven-year, $7 billion contract with CBS, NBC and Fox. The recent creation of new national super conferences, however, is about one thing: getting the biggest television audience - and the biggest payout. But these changes used to be about regional or academic affinity. Before the University of Nebraska joined the Big Ten in 2011, it was a member of the Western Interstate University Football Association, the Big Eight (once briefly known as the Big Six and then the Big Seven), and the Big 12 Conference. As of 2025, the century-old Pacific-12 Conference will no longer exist for all intents and purposes, as U.C.L.A., U.S.C., the University of Washington and the University of Oregon have decamped for bigger paychecks from the Big Ten Conference, and Stanford and the University of California, Berkeley, will henceforth compete in the now ironically named Atlantic Coast Conference.Īdjustments like these are not entirely new. College sports are in a state of upheaval.
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